Search Results

An over-delivery percentage can be configured. For example, if set to 2%, each campaign will deliver 2% more impressions than initially booked. An over-delivery percentage is applied to prevent minimal under-delivery of third-party ads in the event of reportin...

What is DCO? DCO, or Dynamic Creative Optimisation, is a feature that enables the dynamic fetching and updating of components within a banner. For example, we have a banner advertising a product that is currently on sale. This banner can consist of multiple p...

Xandr More Xandr functionality: Adding a viewability tracker (measurement.js) will result in more valuable campaign insights. To achieve this, all creatives for Xandr will be javascript. The setu...

Adhese puts user privacy first. On this page, you will find articles on our website that provide more information about our efforts to promote privacy in advertising. You can find our full privacy policy here: https://adhese.eu/privacy-policy/ Articles: ...

Adhese supports the integration of the Adhese ad server into mobile applications using ad tags. Ad tags are code snippets that inform the Adhese ad server about the available inventory it can target. To achieve this, an ad request URL is sent with all the nece...

Add a client In the Header tab of a campaign, you can add several parties or companies in the Client part. To add a new company to your account: Click Customers on the Administration screen. The Customers screen opens: For more information about the Custome...

Google accepted Adhese as a certified third-party server. This certification allows clients to upload third-party tags of Adhese to Google. The syntax of these certified tags is as follows: <div data-adhese-account="demo" data-adhese-slot="sl_google_banner_htm...

Adhese supports multiple currencies for use in e.g. campaign budgets. The table below lists all currencies currently supported by Adhese. Currency Code Currency EUR Euro USD United States Dollar GBP British Pound Sterling CHF Sw...

Adhese has introduced a new template format called Advar. Advar templates are pre-defined creatives to create sophisticated ads consisting of Javascript, CSS, custom JSON objects etc. The results of Advar templates are pre-made ads, such as a text ad includin...

It is not possible to use Adhese macros such as [adheseReplace:xx] or <ADHESE_X> from within an HTML5 template. Unlike  in regular (advar) templates, these macros will not work. An HTML5 template is a combination of a regular advar template and a folder with ...

The Template Repository lets you control Template files and Advar templates using a Git version control system. Once this option is enabled, you can store your templates in your own version control system maintain a detailed history of your changes effort...

Bid optimisation Accounts that have Bid Optimisation enabled will have the option to enable/disable Bid Optimisation on a per-booking basis. The checkbox is enabled by default. If your account doesn't yet have access to bid optimisation and you would like acc...

This page will take you through the process of creating a campaign in Adhese's Campaign Manager UI from A to Z. We'll start with the basic layout and options of the Campaign Manager interface before moving on to creating a new campaign, bookings and creatives....

Lookerstudio reporting is a custom feature that requires some implementation work. Please contact support if you want to make use of it. For more customisable reporting than is available within Adhese itself, we can provide our clients with Lookerstudio repor...

Adhese 3.1.1 is a maintenance release. DOOH Features In addition to the existing template macro that returns the duration of a video or audio file in seconds, we now have a macro that returns the duration in milliseconds:  <ADHESE_DURATON_MS>. The macros c...

Sequencing The sequence parameter can be used in advar templates to sort ads within the request response, and is therefore only relevant for stack implementations where multiple ads are returned for one placement.  Some examples are: VAST Adpods  Digital ...

What By default, all ad requests to the Adhese ad server use the IP of the device that sends the request for all IP-related logic, such as geo-location targeting.This behaviour makes it impossible to set up user-based location targeting in server-to-server se...

May 2025 Improved campaign data processing We've made behind-the-scenes improvements to our data processing systems to improve performance and reliability. These changes help ensure faster data processing and better overall system stability. While you should...