New PageRequest target parameters

Code

reservedReserved

Description

Example

ag

no

Age

 

bn

no

Job sector

 

br

no

Brand code (collection) browser and OS data

brChrome;Chrome7;Mac

ci

no

City or postcode

ci9000

da

no

Date (newsletters)

da20140110

ed

no

Education

 

fu

no

Job function

 

ge

no

Gender

 

hk

no

Hash key (i.e. client-specific parameter)

hk435s4f3s4f3sd4

in

no

Interest (collection)

 

la

no

Language

lanl

ll

no

Living location

 

mo

no

Mobile

 

ms

no

Member status

 

pr

no

Priority

 

pv

no

The number or count of pageviews

pv5

rl

no

Relationship

 

rn

no

Random number

rn6893

se

no

Page section

sl

co

yes

Country as alpha 2 (geoip)

-coBE

CO

yes Country as alpha 3  

rg

yes

Sub devision of a country (geoip)

rgBE11

il

yes city based on ip location (geoip) ilBE:9050

sl

yes

Position (or the combination of a location and template, slot is used as backend name)

sl_nbo_22_156_-LAYER

SL

yes Position as a string  

IS

yes ISP prefix  

A2

yes Adhese cookie prefix  

xa

yes (Gateway specific) Allows passing target information to Dale xatl,1

xb

yes (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).

iOS: iTunes ID

Android: package name

xc

yes (Gateway specific) Coordinates.Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180].  

xs

yes (Gateway specific) SHA1-encoded device ID  

xn

yes

(Gateway specific) video min duration  

xx

yes (Gateway specific) video max duration  

xk

yes (Gateway specific)

xk123

xd

yes (Gateway specific)  

xu

yes (Gateway specific)  

xi

yes (Gateway specific)

 

xv

yes (Gateway specific) Unique visit ID  

II

yes Adhese impression ID: unique ID per individual logged impression (even if part of json)  

gr

no AB test group

 

is

no    

sw

no    

ID

yes

ID from I1 & I2  

AG

yes date of birth  

GE

yes openam_gender  

I1

yes

openam_amctxid  

I2

yes openam_uid  

sr

no source of the content  

dm

yes

internal

 

dt

no device type  

at

no article tags  

ic

no income class  

HR

no page url  

de

no device  

og

no optimalisation group  

lc

no lily cookie  

st

no section name  

dn

yes dni call configuration dnTrue

tl

yes Use request information for the delivery of ads.

tlnone

tlall

pi

no Player Id for AH