Request target parameters

All target codes which are part of the following list and a`llall codes starting with x, y or z are reserved

Reserved for the Adhese backend


Code Reserved Description Example agnoAge bnnoJob sector brnoBrand code (collection) browser and OS databrChrome;Chrome7;MaccinoCity or postcodeci9000danoDate (newsletters)da20140110ednoEducation funoJob function genoGender hknoHash key (i.e. client-specific parameter)hk435s4f3s4f3sd4innoInterest (collection) lanoLanguagelanlllnoLiving location monoMobile msnoMember status prnoPriority pvnoThe number or count of pageviewspv5rlnoRelationship rnnoRandom numberrn6893senoPage sectionslco yes Country as alpha 22, (geoip)based on IP -coBE CO yes Country as alpha 3
rg yes Sub devision of a country (geoip)rgBE11ilyescitycountry, based on ipIP locationrgBE11 ci yes City postcode, based on IP ci9000 da yes Reserverd for newsletter implementations da20140110 il yes Adhese impression ID
pr yes Reserved for rotation file 'priority' logic
SL yes Position as a string
A2 yes Adhese cookie prefix
dm yes Booking groups (geoip)all-together etc) ilBE:9050
dt yes device type
sl yes Position (or the combination of a location and template, slot is used as backend name) sl\\\_nbo\\\_22\\\_156\\\_-sl_nbo_22_156_-LAYER SLtl yes PositionBinary asconsent atlnone
tlall xt yes IAB consent string
ydIS yes ISPDevice prefixtype (based on useragent) Desktop, console, TV_Device, ... A2ys yes AdheseDevice cookieOS prefix(based on useragent) ChromeOS, Linux, macOS,... yb yes Browser (based on useragent) Chrome, Edge, Firefox, ... yp yes Device Maker(based on useragent) Samsung, Philips, Lenovo, ... Reserved for general use


Code Reserved Description Example br yes Pre-configured parameter for target group 'brands'. Often used to capture and target device data brChrome;Chrome7;Mac in yes Pre-configured parameter for target group 'interests'. Often used to capture page data
OpenRTB


Code Reserved Description Example xa yes (Gateway specific) Allows passing target information to Dale xatl,1 xb yes (Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame). iOS: iTunes ID 
Android: package name xc yes (Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. \\\[-90..90\\\]90];\\\[-180..180\\\]180].
xs yes (Gateway specific) SHA1-encoded device ID
xn yes (Gateway specific) video min duration
xx yes (Gateway specific) video max duration
xk yes (Gateway specific) xk123 xd yes (Gateway specific)
xu yes (Gateway specific)
xi yes (Gateway specific)
xv yes (Gateway specific) Unique visit ID
x5IL yes Adhese
impression
ID: uniqueIDxd per individual logged impression (even if part of json) grnoAB test group isno  swno  IDyes ID
from
I1 &I2xe AGyes date
of
birth xf GEyes openam\\\_gender

xgI1 yes openam\\\_amctxid

xhI2 yes openam\\\_uid

xlsrnosource of the content dmyes internal

xmdtnodevice type atnoarticle tags icnoincome class HRnopage url denodevice ognooptimalisation group lcnolily cookie stnosection name dnyes dni
call
configuration xodnTruetl yes Use
request
information forthexp deliveryyes of
ads.
tlnonexr tlallyes

pixs noyes Player
Id
for AH xt yes

xv yes

xy yes

xz yes

xj yes

xq yes