Request target parameters
All target codes which are part of the following list and alla`ll codes starting with x**x**, y**y** or z**z** are reserved
| **Code** | **Reserved** | **Description** | **Example** |
| ag | no | Age | |
Codebn
Reservedno
Description
Example
ag
no
Age
bn
no
Job sector br
brno
no
Brand code (collection) browser and OS data
brChrome;Chrome7;Mac
ci
no
City or postcode
ci9000
da
no
Date (newsletters)da20140110ednoEducation da20140110fu
edno
no
Education
fu
no
Job function genoGender
gehk
no
Gender
hk
no
Hash key (i.e. client-specific parameter)
hk435s4f3s4f3sd4
in
no
Interest (collection) la
noLanguagelanl
lall
no
Language
lanl
ll
no
Living location monoMobile
moms
no
Mobile
ms
no
Member status prnoPriority
prpv
no
Priority
pv
no
The number or count of pageviewspv5rlnoRelationship pv5rn
rlno
no
Relationship
rn
no
Random number
rn6893
se
no
Page section
sl
co
yes
Country as alpha 2 (geoip)
-coBE
CO
yes
Country as alpha 3 rg
rgyes
yes
Sub devision of a country (geoip)
rgBE11
il
yes
city based on ip location (geoip)
ilBE:9050
sl
yes
Position (or the combination of a location and template, slot is used as backend name)
sl_nbo_22_156_-sl\_nbo\_22\_156\_-LAYER
SL
yes
Position as a string IS
ISyes
yes
ISP prefix A2
A2yes
yes
Adhese cookie prefix xa
xayes
yes
(Gateway specific) Allows passing target information to Dale
xatl,1
xb
yes
(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).
iOS: iTunes ID
Android: package name
xc
yes
(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. \[-90..90]90\];\[-180..180]180\]. xs
xsyes
yes
(Gateway specific) SHA1-encoded device ID xn
xnyes
yes
(Gateway specific) video min duration xx
xxyes
yes
(Gateway specific) video max duration xk
xkyes
yes
(Gateway specific)
xk123
xd
yes
(Gateway specific) xu
xuyes
yes
(Gateway specific) xi
xiyes
yes
(Gateway specific) xv
xvyes
yes
(Gateway specific) Unique visit ID IL
ILyes
yes
Adhese impression ID: unique ID per individual logged impression (even if part of json) gr
grno
no
AB test group isno swno
isID
noyes
sw
no
ID
yes
ID from I1 & I2 AG
AGyes
yes
date of birth GEyesopenam\_gender I1yesopenam\_amctxid I2yesopenam\_uid
GEsr
yesno
openam_gender
I1
yes
openam_amctxid
I2
yes
openam_uid
sr
no
source of the content dmyesinternal
dmdt
yesno
internal
dt
no
device type at
atno
no
article tags ic
icno
no
income class HR
HRno
no
page url denodevice
deog
no
device
og
no
optimalisation group lc
lcno
no
lily cookie st
stno
no
section name dn
dnyes
yes
dni call configuration
dnTrue
tl
yes
Use request information for the delivery of ads.tlnone
tlalltlnone
tlallpi
pino
no
Player Id for AH
