Request target parameters
All target codes which are part of the following list and all codes starting with x, y or z are reservedreserve
Code
Reserved
Description
Example
ag
no
Age
bn
no
Job sector
br
no
Brand code (collection) browser and OS data
brChrome;Chrome7;Mac
ci
no
City or postcode
ci9000
da
no
Date (newsletters)
da20140110
ed
no
Education
fu
no
Job function
ge
no
Gender
hk
no
Hash key (i.e. client-specific parameter)
hk435s4f3s4f3sd4
in
no
Interest (collection)
la
no
Language
lanl
ll
no
Living location
mo
no
Mobile
ms
no
Member status
pr
no
Priority
pv
no
The number or count of pageviews
pv5
rl
no
Relationship
rn
no
Random number
rn6893
se
no
Page section
sl
co
yes
Country as alpha 2 (geoip)
-coBE
CO
yes
Country as alpha 3
rg
yes
Sub devision of a country (geoip)
rgBE11
il
yes
city based on ip location (geoip)
ilBE:9050
sl
yes
Position (or the combination of a location and template, slot is used as backend name)
sl_nbo_22_156_-LAYER
SL
yes
Position as a string
IS
yes
ISP prefix
A2
yes
Adhese cookie prefix
xa
yes
(Gateway specific) Allows passing target information to Dale
xatl,1
xb
yes
(Gateway specific) Bundle ID. For Apple iOS devices pass iTunes ID. For Android devices pass package name (e.g. com.foo.mygame).
iOS: iTunes ID
Android: package name
xc
yes
(Gateway specific) Coordinates. Latitude;longitude: two floats separated by a semicolon, e.g. [-90..90];[-180..180].
xs
yes
(Gateway specific) SHA1-encoded device ID
xn
yes
(Gateway specific) video min duration
xx
yes
(Gateway specific) video max duration
xk
yes
(Gateway specific)
xk123
xd
yes
(Gateway specific)
xu
yes
(Gateway specific)
xi
yes
(Gateway specific)
xv
yes
(Gateway specific) Unique visit ID
IL
yes
Adhese impression ID: unique ID per individual logged impression (even if part of json)
gr
no
AB test group
is
no
sw
no
ID
yes
ID from I1 & I2
AG
yes
date of birth
GE
yes
openam_gender
I1
yes
openam_amctxid
I2
yes
openam_uid
sr
no
source of the content
dm
yes
internal
dt
no
device type
at
no
article tags
ic
no
income class
HR
no
page url
de
no
device
og
no
optimalisation group
lc
no
lily cookie
st
no
section name
dn
yes
dni call configuration
dnTrue
tl
yes
Use request information for the delivery of ads.
tlnone
tlall
pi
no
Player Id for AH
