August Adhese release notes

Improved our Self-Service Retail Media Platform

Different capabilities of our self-service platform have been improved offering advertisers a better experience when setting up and buying campaigns.

1) Simplified booking Setup
The self-service campaign and booking flow are now contextualised by booking type. In-store, sponsored products, and display now each have their own distinct flow, showing only relevant options related to targeting, inventory and audience selection e.g. store targets for DOOH.

2) Product Feed
Retailers can now visualize their product catalogue for sponsored product bookings in self-service. This simplifies picking the right products to sponsor for the advertiser. On top, after selecting 1 or more products, the creatives are automatically added.

3) Ratecard
Self-service pricing is now dynamic. Based on parameters selected by the advertiser during booking setup, the price is calculated live and updates as they adjust options.

4) More options to time targeting
Weekdays and dayparts targeting are added to the booking wizard, giving advertisers finer control over when campaigns run.

IAM upgrade
Upgraded IAM setup improves SSO integration with retail media clients' identity providers. This would make it more easy for retailers' advertisers to connect to the self-service platform.