# Introduction to Adhese for Adops (Campaign Manager - Managed) This page will take you through the process of creating a campaign in Adhese's Campaign Manager UI from A to Z. We'll start with the basic layout and options of the Campaign Manager interface before moving on to creating a new campaign, bookings and creatives. # Campaign screen {{@358}} ## Creating campaigns To create a campaign, click the **+** symbol on the sidebar or the **+** symbol next to the search bar. When you click on the c*reate a campaign* button, you will land on the *Create campaign* form. There are several fields and toggles. From top to bottom: \- **Campaign name**: This is the only necessary field for creating a campaign. \- **External ID** (optional): metadata field that can be used to link to, for example, CMS systems. \- **Reach**: either impressions or clicks. The campaign will end when the target is reached. Reach is optional and can be set after toggling the option. \- **Priority**: Here you can set the priority of the campaign. A campaign with a higher priority will take absolute precedence over lower-priority campaigns. \- **Delivery limit**: You can set a delivery limit in impressions or clicks, daily or hourly. You can add more limits by clicking on +. You can delete a limit by clicking the trash can icon to the left of the limit. The option needs to be toggled before it can be used. \- **Budget**: You can set a campaign budget. This will act similarly as a to reach goal. If the campaign budget is spent on its bookings, the campaign will stop. \- **Internal note**: You can leave a note with instructions or important info on the campaign for a colleague. [![Scherm­afbeelding 2026-04-13 om 11.00.50.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/UNUBWu00BBfoXOfY-schermafbeelding-2026-04-13-om-11-00-50.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/UNUBWu00BBfoXOfY-schermafbeelding-2026-04-13-om-11-00-50.png) [![Scherm­afbeelding 2026-04-13 om 11.01.23.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/omDVVl2dnjIL4TN1-schermafbeelding-2026-04-13-om-11-01-23.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/omDVVl2dnjIL4TN1-schermafbeelding-2026-04-13-om-11-01-23.png) When you're done with the campaign setup, you can either save the campaign or save it as an [offer or option](https://documentation.adhese.eu/books/campaign-management-classic-ui/page/offers-and-options). After saving, you will land on the booking overview screen. [![Scherm­afbeelding 2026-04-13 om 11.01.49.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/Bn4dZjxexgd5C6yd-schermafbeelding-2026-04-13-om-11-01-49.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/Bn4dZjxexgd5C6yd-schermafbeelding-2026-04-13-om-11-01-49.png) ### Creating bookings You can either create a new booking by clicking on *Add booking*. There will be several fields and toggles in the booking form, from top to bottom: - **Booking name**: required when creating a booking. - **Start/end date and time**: Select the date and hours at which the campaign will start and end. - **Active days**: Here, you can set which days of the week the booking will run. With quick select options for the weekend or weekdays. - **Position**: You can select either [channels](https://documentation.adhese.eu/books/inventory-management/page/channels) or individual [positions](https://documentation.adhese.eu/books/inventory-management/page/positions). Channels are sorted per format, while positions follow a publisher>publication>position format. [![Scherm­afbeelding 2026-04-13 om 11.06.39.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/Dpgzd2A2RN34VWvR-schermafbeelding-2026-04-13-om-11-06-39.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/Dpgzd2A2RN34VWvR-schermafbeelding-2026-04-13-om-11-06-39.png) [![Scherm­afbeelding 2026-04-13 om 11.08.31.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/uh8R5csVn5yOn6xk-schermafbeelding-2026-04-13-om-11-08-31.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/uh8R5csVn5yOn6xk-schermafbeelding-2026-04-13-om-11-08-31.png) [![Scherm­afbeelding 2026-04-13 om 11.08.51.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/JWmkab57QYbbXy5T-schermafbeelding-2026-04-13-om-11-08-51.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/JWmkab57QYbbXy5T-schermafbeelding-2026-04-13-om-11-08-51.png) - **Targets:** You can select *inclusive* (the target must be present in the request for booking to deliver) or *exclusive* (the target must not be present in the request for booking to deliver). You can also upload a CSV file with target IDs in a single column to bulk activate targets. If you want to use this option but are not sure how, please [contact support](https://documentation.adhese.eu/books/introduction/page/adhese-support). - **Optimise for CPC** (Cost per Click): This option gradually shifts the weight of a creative when two or more creatives are trafficked to a single booking. The better-performing creative (clicks-wise) will be shown more often until its weight is in line with the percentage of clicks it receives. This can increase a booking's CTR (Click-Through Rate). - **User Frequency Cap**: This option can limit how often a booking is shown to a contact (i.e., a unique user). The limit can be set per hour, per day, or for the rest of the bookings' duration. - **Delivery method**: Here, you can decide how the booking will be delivered. *Even*, *Frontloaded* and *As fast as possible* are options in which Adhese calculates delivery based on forecasting, with varying amounts delivered in the first and second halves of the booking period. - **Even**: 50%/50% - **Frontloaded**: 62,5%/37,5% - **As fast as possible**: 75%/25% - **SOV** (Share of Voice): You assign a fixed amount of inventory to the booking, expressed as a %. Actual delivery will depend on competing bookings. - **Rotation**: Rotation ensures that competitive bookings with the same priority and delivery method have an equal chance of being delivered. [![Scherm­afbeelding 2026-04-13 om 11.10.14.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/am0VFQYitg2KlF4Z-schermafbeelding-2026-04-13-om-11-10-14.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/am0VFQYitg2KlF4Z-schermafbeelding-2026-04-13-om-11-10-14.png) [![Scherm­afbeelding 2026-04-13 om 11.11.44.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/bEPRr5kTRcIEbceq-schermafbeelding-2026-04-13-om-11-11-44.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/bEPRr5kTRcIEbceq-schermafbeelding-2026-04-13-om-11-11-44.png) [![Scherm­afbeelding 2026-04-13 om 11.18.13.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/1JRjqICA7wYYfe6Q-schermafbeelding-2026-04-13-om-11-18-13.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/1JRjqICA7wYYfe6Q-schermafbeelding-2026-04-13-om-11-18-13.png) You can override the Campaign priority on booking level. [![Scherm­afbeelding 2026-04-13 om 11.18.28.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/CDfAGD31EQA2a69n-schermafbeelding-2026-04-13-om-11-18-28.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/CDfAGD31EQA2a69n-schermafbeelding-2026-04-13-om-11-18-28.png) If your booking has all the required settings, click *Save Booking* in the bottom right corner. This will take you back to the booking screen. [![Scherm­afbeelding 2026-04-13 om 11.19.03.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/OZ4C9Kb7XjbXro8s-schermafbeelding-2026-04-13-om-11-19-03.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/OZ4C9Kb7XjbXro8s-schermafbeelding-2026-04-13-om-11-19-03.png) Here you have an overview of all the bookings you created. You can create additional bookings by clicking on the *+* symbol: Once you have completed your bookings, click the *Creatives* tab to the right of *Bookings* to add creatives to your campaign. ### Creating creatives

Please note that creatives in the Campaign Manager UI can only be uploaded with an Advar template.

Clicking on the *Creatives* tab will take you to the Creatives screen: [![Scherm­afbeelding 2026-04-13 om 11.20.47.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/TpGvNL12UtBNxl2l-schermafbeelding-2026-04-13-om-11-20-47.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/TpGvNL12UtBNxl2l-schermafbeelding-2026-04-13-om-11-20-47.png) You can add a creative by clicking on *Add creative* In the next step, you can select the creative type, fill in the details and traffic the creative to a booking: [![Scherm­afbeelding 2026-04-13 om 11.25.01.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/gOKq7azNRnlmhMjs-schermafbeelding-2026-04-13-om-11-25-01.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/gOKq7azNRnlmhMjs-schermafbeelding-2026-04-13-om-11-25-01.png) The fields you must complete are determined by the Advar template selected: [![Scherm­afbeelding 2026-04-13 om 11.43.55.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/BZRYX7aNgrjTGelX-schermafbeelding-2026-04-13-om-11-43-55.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/BZRYX7aNgrjTGelX-schermafbeelding-2026-04-13-om-11-43-55.png) In the *Link to booking(s)* dropdown, you can select which bookings to traffic the creative to: [![Scherm­afbeelding 2026-04-13 om 11.25.38.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/x0FIzZYad1drTs1k-schermafbeelding-2026-04-13-om-11-25-38.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/x0FIzZYad1drTs1k-schermafbeelding-2026-04-13-om-11-25-38.png) If you choose to preview the creative via *Show preview*, you will be prompted to save it first. Once everything is filled in, you can click the *Save & Submit* button. When you create creatives, they are listed in the Creatives tab: [![Scherm­afbeelding 2026-04-13 om 15.23.41.png](https://documentation.adhese.eu/uploads/images/gallery/2026-04/scaled-1680-/AmJsyRCE2tmTBnCE-schermafbeelding-2026-04-13-om-15-23-41.png)](https://documentation.adhese.eu/uploads/images/gallery/2026-04/AmJsyRCE2tmTBnCE-schermafbeelding-2026-04-13-om-15-23-41.png) ## Reporting Campaign, booking and creative reporting can be found in the *campaign reporting* tab: [![Schermafdruk van 2025-07-11 10-33-02.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/nQMYvc7E9KuFmrE8-schermafdruk-van-2025-07-11-10-33-02.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/nQMYvc7E9KuFmrE8-schermafdruk-van-2025-07-11-10-33-02.png) Here, you are presented with a list of campaigns that you can select to view the report. There is also a set of filters at the top left that you can use to filter out specific campaigns. A campaign report is generated when a campaign is selected: [![Schermafdruk van 2025-07-11 10-34-28.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/ih9VMiGX9RY2PGaj-schermafdruk-van-2025-07-11-10-34-28.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/ih9VMiGX9RY2PGaj-schermafdruk-van-2025-07-11-10-34-28.png) From top to bottom, we have: - The booking filter lets you view the performance of one or multiple bookings - Campaign metrics can be selected to generate a graph for a specific metric - The graph is based on the currently selected metric - Metrics are listed first by campaign totals, then by booking You can select other metrics to get a graph based on that metric. In this case, **clicks**: [![Schermafdruk van 2025-07-11 11-08-05.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/cbf5FQcKCvtAQnqb-schermafdruk-van-2025-07-11-11-08-05.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/cbf5FQcKCvtAQnqb-schermafdruk-van-2025-07-11-11-08-05.png) On the booking selection screen, you can select one or multiple bookings to get results for only those specific bookings. [![Schermafdruk van 2025-07-11 10-39-50.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/EzM9CuRbgncQngxV-schermafdruk-van-2025-07-11-10-39-50.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/EzM9CuRbgncQngxV-schermafdruk-van-2025-07-11-10-39-50.png) [![Schermafdruk van 2025-07-11 10-40-05.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/6vzP761O82RuyFPe-schermafdruk-van-2025-07-11-10-40-05.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/6vzP761O82RuyFPe-schermafdruk-van-2025-07-11-10-40-05.png) In addition to the Campaign/booking report, you can select reports based on creatives by clicking on the *Creatives* tab under the campaign name: [![Schermafdruk van 2025-07-11 10-41-01.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/aGe8ddJ93vWgylWN-schermafdruk-van-2025-07-11-10-41-01.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/aGe8ddJ93vWgylWN-schermafdruk-van-2025-07-11-10-41-01.png) The creatives report is structured similarly to the booking report. You can filter the report based on one or multiple creatives: [![Schermafdruk van 2025-07-11 10-41-21.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/jYM5YgG7JkPlPyHW-schermafdruk-van-2025-07-11-10-41-21.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/jYM5YgG7JkPlPyHW-schermafdruk-van-2025-07-11-10-41-21.png) [![Schermafdruk van 2025-07-11 10-41-40.png](https://documentation.adhese.eu/uploads/images/gallery/2025-07/scaled-1680-/kf9e2ow68FDoCgII-schermafdruk-van-2025-07-11-10-41-40.png)](https://documentation.adhese.eu/uploads/images/gallery/2025-07/kf9e2ow68FDoCgII-schermafdruk-van-2025-07-11-10-41-40.png) As shown above, when multiple creatives are selected, the graphs are split by creative.