Self Service

• Campaign overview
• Creating a self-service campaign
• Create a Display booking
• Create an In-Store booking
• Create a Sponsored Products booking

Campaign overview

    After logging in to your self service instance, you'll be greeted by a campaign overview page:

This page gives a list of all recent campaigns, their status, type, amount of creatives, start and end date and more.

Above the column headers on the left, you have filters based on campaign Type, campaign Origin, Invoice Company linked to the campaign, Brands and a quick filter to only show running campaigns under Online only

In the top right of the page you see the advertiser of your self service user. Next to the advertiser is a date picker where you can select a date to filter the campaigns in the overview.

Under the advertiser and date picker there is a search column where you can search and filter on terms present within the campaign overview. To the right of the search box you can create a new campaign by clicking on . To the right of the option to create a new campaign there is a dropdown  where you can alter what columns are shown. All options are:

• ID
• Status
• Type
• Creatives
• Name
• Start date
• End date
• Origin
• Advertiser
• Brands
• Campaign budget
• Impressions
• Clicks
• CTR
• Creation date
• Last edited date
• Invoice company
• Spend
• Budget remaining
• eCPM
• Campaign objectives
• Delivery limit
• Viewable impressions

A checkmark will signify the column is active, with quick settings for enabling all columns or reset the columns to the defaults.

On the sidebar of the page you have the following options from top to bottom:

• Create a new campaign
• Go to the campaign overview page (current page)
• Review creatives (viewer only)
• Campaign reporting

Creating a self-service campaign

When creating a new campaign in the self service flow you'll start by filling in Advertiser, Invoice Company and Brand(s). Other then that, the campaign just needs a Name.

If the campaign is linked to a PO number, you can also fill it in here, but this field is otherwise optional.

When you're done, click Create campaign in the bottom right. You will arrive at the create booking screen:

Here you can add a new booking via Add booking, go to the Campaign overview or see the details of the campaign you just created via the Campaign details option to the left of the Bookings tab.

Here the campaign details can be updated by clicking on the Edit details tab in the top right.

Create a Display booking

When creating a new booking, you'll first have to select a booking type. For Display bookings, select Display.

On the first Display booking screen, fill in the Booking name, Start date and time, End date and time.

Furthermore you can select the active days. Either by clicking the days you want the booking to be active or via the quick filters.
A toggle allows you to select which hours of the day the booking is going to be active for with some quick filters available as well.

When you're finished with the details on this booking screen, click Next in the bottom right.

The next screen handles placements and targets:

First you'll need to select a placement (where your booking will be delivered) and then any targets you wish to apply. You can select either:

• Exclusive targets: or negative targets. When a certain target is present, the booking will NOT deliver.
• Inclusive targets: when a certain target is present, the booking will deliver.

Targets can also be bulk uploaded via CSV import. Select a CSV file that contains the IDs or target codes for the target values you want to activate. The IDs/codes should be listed underneath each other under the first column of the CSV file:

Whether your target uses the ID (#) or target code (Code) depends on the target in question and how it was configured.

For the best results when bulk uploading targets, create a .csv file in a spreadsheet program like LibreOffice Calc or Microsoft Excel.

When your placement and targets (if any) are selected, you can continue to the Pricing section by clicking Next in the bottom right corner.

The Pricing type available for display bookings will depend on the settings the account holder has decided to make available for the chosen placement. In this case, only CPM (Cost per Mile/ Cost per 1000 impressions)

When you're done with the pricing page, you can move on to the booking summary:

After checking if all details are filled in correctly, you can submit the booking (this will not submit them for approval). After clicking Submit. 

You'll return to the booking overview screen. From here you can either create another booking by clicking on the  in the top right. If all bookings are filled in, you can click Submit campaign for approval. The account owner will then be able to approve (or reject) you campaign.

To move on to upload creatives, select the Creatives tab right next to Bookings.

Create an In-Store booking

When creating a new booking, you'll first have to select a booking type. For in-store bookings, select In-store.

On the first In-store booking screen, fill in the Booking name, Start date and time, End date and time.

Furthermore you can select the active days. Either by clicking the days you want the booking to be active or via the quick filters.
A toggle allows you to select which hours of the day the booking is going to be active for with some quick filters available as well.

When you're finished with the details on this booking screen, click Next in the bottom right.

The next screen handles placements and targets:

First you'll need to select a placement (where your booking will be delivered) and then any targets you wish to apply. You can select either:

• Exclusive targets: or negative targets. When a certain target is present, the booking will NOT deliver.
• Inclusive targets: when a certain target is present, the booking will deliver.

Targets can also be bulk uploaded via CSV import. Select a CSV file that contains the IDs or target codes for the target values you want to activate. The IDs/codes should be listed underneath each other under the first column of the CSV file:

Whether your target uses the ID (#) or target code (Code) depends on the target in question and how it was configured.

For the best results when bulk uploading targets, create a .csv file in a spreadsheet program like LibreOffice Calc or Microsoft Excel.

When your placement and targets (if any) are selected, you can continue to the Pricing section by clicking Next in the bottom right corner.

The Pricing type available for in-store bookings will depend on the settings the account holder has decided to make available for the chosen placement. In this case, only CPM (Cost per Mile/ Cost per 1000 views). For in-store, CPP or Cost Per Period also makes strong sense.

When you're done with the pricing page, you can move on to the booking summary:

After checking if all details are filled in correctly, you can submit the booking (this will not submit them for approval). After clicking Submit. 

You'll return to the booking overview screen. From here you can either create another booking by clicking on the  in the top right. If all bookings are filled in, you can click Submit campaign for approval. The account owner will then be able to approve (or reject) you campaign.

To move on to upload creatives, select the Creatives tab right next to Bookings.

Create a Sponsored Products booking

The Sponsored Products flow is still in heavy development. This page will be prone to rapid change.

When creating a new booking, you'll first have to select a booking type. For Sponsored Products bookings, select Sponsored Products.

On the first Sponsored Products booking screen, fill in the Booking name, Start date and time, End date and time.

Furthermore you can select the active days. Either by clicking the days you want the booking to be active or via the quick filters.
A toggle allows you to select which hours of the day the booking is going to be active for with some quick filters available as well.

When you're finished with the details on this booking screen, click Next in the bottom right.

The next screen handles placements and targets:

First you'll need to select a placement (where your booking will be delivered) and then any targets you wish to apply. You can select either:

• Exclusive targets: or negative targets. When a certain target is present, the booking will NOT deliver.
• Inclusive targets: when a certain target is present, the booking will deliver.

Targets can also be bulk uploaded via CSV import. Select a CSV file that contains the IDs or target codes for the target values you want to activate. The IDs/codes should be listed underneath each other under the first column of the CSV file:

Whether your target uses the ID (#) or target code (Code) depends on the target in question and how it was configured.

For the best results when bulk uploading targets, create a .csv file in a spreadsheet program like LibreOffice Calc or Microsoft Excel.

When your placement and targets (if any) are selected, you can continue to the Pricing section by clicking Next in the bottom right corner.

The Pricing type available for sponsored products bookings will depend on the settings the account holder has decided to make available for the chosen placement. In this case, only CPC/Cost Per Click.

When you're done with the pricing page, you can move on to the booking summary:

After checking if all details are filled in correctly, you can submit the booking (this will not submit them for approval). After clicking Submit. 

You'll return to the booking overview screen. From here you can either create another booking by clicking on the  in the top right. If all bookings are filled in, you can click Submit campaign for approval. The account owner will then be able to approve (or reject) you campaign.

To move on to upload creatives, select the Creatives tab right next to Bookings.